Greg Reda

Nice to meet you.

I’m a Chicago-based data scientist and developer at Sprout Social, where I'm currently the Director of Data Science.

Previously, I was the first data science hire at GrubHub, where I led the team focused on data research, A/B testing, and product analytics.

I've also spent time at Datascope, where I helped an NBA team with draft preparation and scouting, and PwC, where I focused on analytics related to fraud, investigations, and litigation.

Recent Articles

Lenny Dykstra, His Strike Zone, & Bayesian Stats

  • July 08, 2018

Hiring Data Scientists

  • February 04, 2018

My Experience as a Freelance Data Scientist

  • January 07, 2017

[Talk] Data-Informed vs Data-Driven

  • November 20, 2016

Asynchronous Scraping with Python

  • October 16, 2016


11 Tech Leaders Share The Real Truth About Artificial Intelligence

  • Forbes, August 2017

Interview: Boost Data Literacy to Advance In Business

  • Investor's Business Daily, February 2015

Which Fantasy Football Sites Have The Best Projections?

  • Deadspin, December 2014

Interview: Are ESPN's Fantasy Football Projections Worthless?

  • ChicagoInno, December 2014

How Accurate are ESPN's Fantasy Football Projections?

  • Deadspin, December 2014

The week in big data on Twitter, visualized

  • Gigaom, July 2013


Data-Driven Chicago

  • Data-Driven Chicago Meetup, November 2017 [Video]

Demystifying Data Science

  • Metis, Chicago Grand Opening, October 2016 [Slides]

Why data-informed beats data-driven

Panel: Do you need context or is data enough?

  • UNSTRUCTURED: Data Science Pop-up, Chicago, 2015 [Video]

Web Scraping

  • UNSTRUCTURED: Data Science Pop-up, Chicago, 2015 [Video] [Slides]

Translating SQL to pandas. And back.